Family farms in Turkey are turning to Instagram to sell their products directly to consumers, where videos of bucolic scenery and traditional cooking garner hundreds of thousands of followers. Home cooks can order gallons of tomato paste, kilos of fresh cheese and jugs of olive oil from all over the country, delivered in a matter of days. Fans say it’s a bit more expensive than the grocery store, but they can taste the difference. Durrie Bouscaren reports.
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