So You Think You’re Creative?

Studio 360

We’re always talking about creativity, but what do we mean? Can we find creativity, can we measure it, can we encourage it? Kurt talks with professor and author Gary Marcus (Guitar Zero) about what science tells us about creativity. A researcher shoves jazz musicians into an fMRI machines and has them improvise; an intrepid reporter gets her creativity tested and scored; and a little girl introduces us to her imaginary friends (all of them).

Will you support The World today?

The story you just read is available for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.

Make a gift today, and you’ll get us one step closer to our goal of raising $25,000 by June 14. We need your help now more than ever!