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In Colombia, if you want to stand out in a political race, you have to hire a jingle writer

The World in Words
Santiago Ramírez at the Real Sound Studio in Bogota, where they compose jingles for political candidates. He says they once had a conservative client, a Colombian Mitt Romney-type, who asked for a raunchy reggaeton tune so he could connect with young vote

Santiago Ramírez at the Real Sound Studio in Bogota, where they compose jingles for political candidates. He says they once had a conservative client, a Colombian Mitt Romney-type, who asked for a raunchy reggaeton tune so he could connect with young voters. The client wound up losing the race.

Real Sound/Flickr
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