Travel and tourism has never really been bigger, with people hitting the road to find adventure. But for some, adventure comes with a trip to some place seemingly off-limits: war zones. Companies are marketing war tourism to appeal to a new type of tourist.Travel and tourism has never really been bigger, with people hitting the road to find adventure. But for some, adventure comes with a trip to some place seemingly off-limits: war zones. Companies are marketing war tourism to appeal to a new type of tourist.