Kelvin Swaby

‘The Heavy’ one more in a long list of British bands to take American culture as their own

Arts, Culture & Media

You might recognize The Heavy by name, but you almost certainly recognize their music. Take their hit song ‘How You Like Me Now,’ which has been featured in Super Bowl ads, on TV and in Obama campaign appearances. But as all-American as those things are, the band is distinctly British — the latest Brit group to build on American Southern music.