data tracking

A visitor to the Shell Club, a sports and social venue, plays a slot machine near the Shell Oil refinery in Geelong, Australia.

Even when you’re losing, slot machines boost your morale — and casino profits

August 21, 2014Technology

This isn’t your granddad’s gambling industry: As casinos spread and habits change, slot machines have become a massive part of casino profits — as much as 85 percent. They’re doing so partly by giving gamblers the illusion of winning, even when they’re falling behind.