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Skaulo

Åsa Koski started the Säg hej! campaign in Sweden to get people to interact more with each other to combat widespread loneliness.

The ‘Say Hi’ campaign in Sweden is helping to combat loneliness

Lifestyle

Åsa Koski, a social strategist with the Luleå municipality in northern Sweden, started the Säg hej! (“Say hi!”) campaign to try and get people to interact more with each other to combat widespread loneliness.

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