“Latino” describes nearly a fifth of the US population — and yet, the term only caught on in the 1980s.
Democrat Alexandria Ocasio-Cortez, who won her bid for a seat in the House of Representatives in New York's 14th Congressional District, at the Kennedy School's Institute of Politics at Harvard University, December 6, 2018.
Charles Krupa/AP/File photo
On the 2020 US census, Americans faced five options: white, Black or African American, American Indian or Alaska Native, Asian and Native Hawaiian or other Pacific Islander. These might have reflected a broad swath of the population, but for citizens from any of the dozens of countries south of the United States, there was a pretty obvious choice missing: Latino.
Laura Gómez, a law professor at UCLA and the author of “Inventing Latinos: A New Story of American Racism,” argues that Latinos — both the word and the ethnic categories — are pretty recent inventions. The government only officially recognized it in the 1980s, and acknowledging people from Central and South America as a distinct ethnic group was a paradigm shift with real social and political impacts. The question of Latinos’ race has affected issues from marriage laws, to access to education and beyond.
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