What’s in a Name?

Studio 360

The hero of Colson Whitehead‘s new novel Apex Hides the Hurt is an advertising executive with a natural gift for branding new products. Kurt Andersen asked Whitehead why he gave his character the strange gig of renaming a small town with a troubled history.

Will you support The World with a monthly donation?

Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.

Make a gift today, and you’ll help us unlock a matching gift of $67,000!