Voice Over

Studio 360

The power of the voice can be used to create phenomenal works of art, and it can be used to sell us stuff. The people in this story have coaxed you to buy toothpaste, to join a gym or to trust the news you watch. What are they thinking about when they whisper in your ear? Produced by Mallory Kasdan.

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!