Soft Power

Studio 360

China’s government has a strategy of using “soft power” to improve the country’s image — promoting the arts, building language schools abroad, and, of course, remaking Beijing itself for the 2008 Olympics. But it’s a strategy with some pitfalls. Kurt talks with Orville Schell, a journalist and scholar who directs the Asia Society Center on China-U.S. Relations.

Help keep The World going strong!

The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.

Make a gift today to help us reach our $25,000 goal and keep The World going strong. Every gift will get us one step closer.