Roy Lichtenstein Pops into 3-D

Stefan Sagmeister has a greateye for design. He earned his reputation by makingalbum coversfor The Rolling Stones, David Byrneand Lou Reed, among others. His company Sagmeister & Walsh’slatest project imaginesa fashionshoot for the Lebanese department store Aishti that could havesprung from the mindof pop artist Roy Lichtenstein.

Aizone campaign

(Sagmeister & Walsh)

Aizone campaign

(Sagmeister & Walsh)

Art director Jessica Walshtold Fast Company,“The idea started when we were thinking of the concept of a painting or illustration and how oftentimes illustrators try to imitate reality in a 2-D form. So we wondered, what if we flipped the script, and actually made a three-dimensional environment look like an illustration?” They got into the spirit with anInstagram component:

And here’sa behind-the-scenes look.