Hello Kawaii

Japan has embraced cuteness with a vengeance, from the ubiquitous Hello Kitty to the successful artist-designer Takashi Murakami, the Andy Warhol of Japan. Sarah Lilley tries to figure out why an ancient culture like Japan’s would strive to be super adorable.

Japan has embraced cuteness with a vengeance, from the ubiquitous Hello Kitty to the successful artist-designer Takashi Murakami, the Andy Warhol of Japan. Sarah Lilley tries to figure out why an ancient culture like Japan’s would strive to be super adorable.