Hailed as “the Superman of Madison Avenue,” George Lois helped drive the creative revolution that swept advertising in the 1960s. His provocative ads and magazine covers featured celebrities like Sonny Liston dressed as Santa Claus and Andy Warhol drowning in a can of tomato soup. He created campaigns for Xerox, Tommy Hilfiger and USA Today, and conceived the famous “I want my MTV” spots that helped launch the cable network. He is the author of several books, most recently Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture.