Gangnam style marked a new milestone over the weekend as it became the most-watched item ever posted to YouTube with more than 800 million views. It has even edged out Justin Bieber – such is its success.
But Korean rapper Psy’s Gangnam style is only the latest incarnation of a pop sensation that fuses video, youth, dance, and social media into a virtual club scene that never goes dark.
Euny Hong is the lifestyle editor for Quartz.
The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!