Lego posted it’s yearly profits in March. They achieved record revenue in a year that was hard on the toy industry as a whole. The reason? Adults. Lego is luring adult builders who are willing to shell out upwards of $500 for a set. Now, other toy companies are following suit with Mattel and Hasbro also focusing on the “kidult” segment. The World’s Sarah Birnbaum reports.
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?