The NFL is a uniquely American sports league. But that hasn’t stopped it from trying to expand globally. It’s held games in Europe and Mexico previously and, this year, it will hold a game in Sao Paulo, Brazil, for the very first time. Host Carol Hills speaks with Lisa Delpy Neirotti, a professor of sports management and marketing at George Washington University, about the motivations pushing American sports leagues to expand beyond US borders.
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?