Trying to secure tickets to a Beyoncé concert during the upcoming Renaissance world tour has become an exercise in frustration. Ticketmaster’s “Verified Fan” presale lotteries have been confusing and the practice of “dynamic pricing” has resulted in tickets costing thousands of dollars. Getting tickets to the European leg of Beyoncé’s tour works a bit differently. That’s because the European Union is trying to crack down on online scalpers. The World’s host Marco Werman speaks to Sam Shemtob of the Face-Value European Alliance of Ticketing based in the UK about what measures can be used to control the price of tickets.
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