Supplying Valentine’s Day flowers

The World

Valentine’s Day flowers are big business not just for US florists, but for growers in countries such as Ecuador, Kenya, Colombia and Ethiopia. Host Marco Werman speaks with Victor Giorgini, president and CEO of Equiflo-Rio Roses about how Valentine’s Day in the US affects flower production in Latin America, and what it takes to bring flowers from a farm in Ecuador to customers in the US.

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