PGA-LIV merger just one pillar of Saudi Arabia’s massive push into sports

The world of professional golf experienced a seismic shift on Tuesday when the US-based PGA Tour and the Saudi Arabia-backed league LIV, announced a merger. Just what it means for professional golf is still being chewed over but for Saudi Arabia, it’s only the latest in an ambitious plan to extend the kingdom’s influence and participation in global sports. Marco Werman speaks with Simon Chadwick, who teaches about sports and geo-politics at the SKEMA business school in Paris, about the concern that Saudi Arabia’s expansion into sports is a way of deflecting attention away from hits dismal human rights record

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