Sweden and Switzerland are not the same country — Swedish tourism wants to remind you

The World

One is a Scandinavian country renowned for its northern lights, pickled herring and Abba. The other is an alpine nation located down in central/southern Europe famous for its snowcapped mountains, luxury watches and chocolate. And yet every year more than 100,000 people Google the question “Are Sweden and Switzerland the same?” Now, Sweden has come up with a solution as The World's Europe correspondent Orla Barry reports 

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