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Nadia Kaneva

Associate Professor of media studies at the University of Denver

The Conversation

Associate Professor of media studies at the University of Denver

A woman strides down a street in front of Ukrainian yellow and blue banners with the branded slogans on them

With ‘bravery’ as its new brand, Ukraine is turning advertising into a weapon of war

Ukraine

Ukraine is partnering with an advertising company to produce an innovative nation branding campaign during a war. The campaign could have influence beyond how Ukraine and Russia conduct this war.