Trust for Innovation

The Trust for Innovation* supports PRI’s digital efforts, including the recent launch of pri.org and our social media initiatives to build a robust and engaged community of people who are interested in the world around them and want to increase their understanding of our global society.

Example: The media landscape has changed and news and stories are now consumed across multiple devices and vehicles. In response to this changing media world, PRI and PRI’s The World combined and re-launched a collaborative website (in September 2013) resulting in an ability to provide even more content, more ways. PRI can provide a more in-depth view on a story you may hear on the radio via video, photos and more. In addition, the new pri.org is a hub of engagement where consumers can comment, share, have conversations and learn how they can impact our global community.

Since the website re-launch, PRI has doubled our reach, increased the meaningfulness of online conversations, seen an increase in international consumers and can better respond to your preferred device, whether a desktop computer, tablet or smart phone.

*Gifts of $10,000 and up qualify for membership in PRI’s Ambassador Council and on-air credit.