Jingle All the Way

Studio 360

Advertising jingles used to be all over radio and television, but they seem to have gone into hiding lately. Richard Paul has created a celebration — and an explanation — of the nearly-lost art of writing a song to sell a product.

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!