Perfumers generally design complicated scents to stimulate a fantasy or a mood, not tomatch any one particular thing. But onesmall fragrance company in New York called Demeter takes a different approach. Demeter bottles thesmell of celery, or ofa gin and tonic, or of snow. Sarah Lilley went to find out what isolating smells like these does for us.
The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!