Perfumers generally design complicated scents to stimulate a fantasy or a mood, not tomatch any one particular thing. But onesmall fragrance company in New York called Demeter takes a different approach. Demeter bottles thesmell of celery, or ofa gin and tonic, or of snow. Sarah Lilley went to find out what isolating smells like these does for us.
The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help. Make a gift today to help us raise $25,000 by the end of the month and keep The World going strong. Every gift will be matched 2:1!