The World

PBR casket

Faith talks to Illinois resident Bill Bramanti about his brand new, custom-made Pabst Blue Ribbon casket.

Arts, Culture & Media

We don’t often get to choose the way we die, but some of us are forward-thinking enough to plan the way we’re buried. Bill Bramanti is one such man and will be buried in a coffin designed like his favorite can of beer: Pabst Blue Ribbon. Bill Bramanti speaks with Faith Salie on Fair Game.