‘Unboxing’ videos earn Olympic athletes pre-Games fame and followers

The World

In the days leading up to the 2026 Winter Games in Italy, excited young athletes have been posting videos of themselves opening up their boxes and bags of gear and Olympic apparel. From pajamas to ski suits, there is plenty of swag — and plenty of interest in it online. The World’s Gerry Hadden reports from Barcelona. 

Will you support The World?

The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?