What was once niche has become the norm – from assimilation to a multicultural nation, from minority to mainstream.  We’re bigger, bolder and more influential than ever before – the spice of daily life.  There is a new definition of being Hispanic in America.Our brand embodies the spirit and innate values of Hispanic culture:  passion, courage, ingenuity, tenacity.  We have an opportunity and a responsibility to evolve with our community, broaden our input and our output, expand our possibilities.  We have a focus that resonates with the diverse Hispanic community – at UCI, in America and beyond.