Saleem Alhabash

I’m an Associate Professor at the Department of Advertising + Public Relations, College of Communication Arts & Sciences, Michigan State University. My research focuses on the processes and effects of digital and social media within the context of persuasion. More specifically, my research investigates the cognitive and emotional responses, and psychological effects associated with using digital and social media. My research is geared toward understanding how new communication technologies can be used as persuasive tools, most recently in relation to marketing of alcohol as well as digital aggression across the lifespan. I also study how digital technologies can facilitate cross-cultural understanding, with emphasis on changing attitudes and stereotypes of ethnic, cultural, and national groups. I got my Ph.D. from the University of Missouri School of Journalism. Pre-academia, I worked in a youth nonprofit organization focusing on media and well-being.