Virgin Atlantic hires “whisper coach” to keep crew quiet

Virgin Atlantic has appointed a "whisper coach" to teach crew members in its new Upper Class Dream Suite how to whisper properly when cabin lights are dimmed, according to the Toronto Star.

The British airline's new first-class cabin will be launded this May, starting with flights from London to New York, reported the newspaper. According to The Daily Telegraph, Virgin Atlantic says the whispering crew will have a "calming effect" on passengers, who pay roughly £6,000 (around $9,400) per person for return flights from London to New York.

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Virgin's customer service training supervisor Richard Fitzgerald has been named the new whisper coach, who will aim to teach the crew to whisper between 20 and 30 decibels, instead of the usual speaking volume of 60 to 70 decibels, reported USA Today.

There are few other details about the new Upper Class Dream Suite available, but a Virgin Atlantic spokeswoman told it will include an enhanced seat, a futuristic bar and other cabin updates.

This new first-class service comes at a time when many airlines are considering offering a range of special services for passengers who are willing to pay the premium, according to The Globe and Mail. After a survey showed that the majority of business-class passengers found children bothersome on planes, several airlines, including British Airways and Virgin Atlantic, were asked to take a look at providing adult-only flights.

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