Cindy Gallop on Disney's Branding Seal Team 6

The Takeaway
Advertising consultant, Cindy Gallop, reacts to the news that Disney has applied to trademark "Seal Team 6," the name of the elite unit that carried out the raid on Osama bin Laden's compound. She says she's torn between admiration for how swiftly Disney jumped in combined with "absolute horror at the idea of this" as it is "completely at odds with the way we've been appreciating the activities of Seal Team 6." Does this trademark reduce the seriousness of the brand?   Listeners have responded to the news as well. Jason Chubb Custer Veith writes on our Facebook wall: So Disney wants to trademark "Seal Team Six." Why not? The way this Country is headed it will not be too long until our entire Government is run by corporations anyway.