When you think of Sweden, things like ABBA, IKEA and Pippi Longstocking are among its cultural exports. While Swedish food doesn’t quite capture international attention in the same way, surströmming — fermented herring in a can — is getting noticed in some corners of the internet. Now, the Swedes are hoping to get this delicacy designated as Intangible Cultural Heritage — despite how disgusting some people find it. The World’s Joshua Coe set out to see what all the fuss was about.
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