A cheeky ad campaign in New Zealand is trying to destigmatize herpes, a virus that affects 67% of the population. Celebrity Kiwis joke that they want their country to be the best place in the world to have herpes. Health officials say the campaign has been a roaring success with New Zealand residents, and it’s won a prestigious award at this year’s Cannes Lions awards, which recognize excellence in the creative industry. Hosts Marco Werman and Carolyn Beeler explain.