Barilla — the Italian pasta company — has released a six-song “Al Bronzo Soundtrack.” It says the soundtrack is scientifically designed to enhance the taste and texture of the pasta. A University of Oxford experimental psychologist, who worked on the project, says the science behind this is real. Last spring, The World’s Bianca Hillier looked at what’s known as “sonic seasoning.”
This story originally aired on April 12, 2024.
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