Co-owner of Red Bull dies

The World

In its country of origin, Thailand, Red Bull is known as Krating Daeng, literally translated as a “red bull.” As host Marco Werman explains, what began as a stimulant for sleepy truck drivers became a global phenomenon through a partnership between the late Dietrich Mateschitz and a Thai businessman.

Tell us about your experience accessing The World

We want to hear your feedback so we can keep improving our website, theworld.org. Please fill out this quick survey and let us know your thoughts (your answers will be anonymous). Thanks for your time!